Press Release

ServeCo North America Tabs Wayfair Veteran As New Service Executive

July 25, 2023

Cartersville, GA – ServeCo™ North America is proud to announce the addition of Rod Armstrong as Vice President of Call Center Operations.

This newly created position is necessitated by 130% growth in contracted direct to consumer services over the past 12 months.  Mr. Armstrong will report directly to the Executive Vice President of Service, Toni Milano.

“Our clients both new and old have increased their trust in ServeCo representing their brand,” shared CEO, Tony Milano. “We return that confidence by investing in experienced and quality leaders who will elevate the value we provide.”

As Senior Manager of Customer Service and Strategy at Wayfair, Mr. Armstrong established service center locations from their origin, developed long-standing measurement tools and contributed to strategic initiatives to improve service quality. “Exceeding expectations is the standard that I set for myself and my teams,” said Mr. Armstrong. “Enhancing a dedication to customer satisfaction and team development has been my strength and I look forward to using it to contribute to the ongoing growth at ServeCo.”

ServeCo™ North America, Inc. was formed in 2015 to integrate multiple companies that support furniture and mattress retailers as a single-source provider of extended service contract programs, on-site cleaning and repair service, traffic-generating product loyalty programs and private labeled sleep essentials.